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From a Curated Marketplace to The Shop for Good Things – The Qtrove Story

When the thought of Qtrove first germinated in early 2016, we had a vision and a single-minded focus on creating a community-driven two-sided trusted marketplace. This marketplace should be the melting pot of a diverse set of communities making natural and sustainable products out of passion and purpose, a marketplace which puts an end to the ‘Tyranny of Choice’, empowers local artisans, does not need the crutches of discounts and cashbacks, and creates a lifelong value to all the stakeholders. When the website went live for beta test in June 2016, Qtrove with its vivid visual imagery and an overall anti e-commerce approach was a breath of fresh air. It broke the stereotypes of unreasonable discounts, similar looking products, and mechanical shopping.

The challenge that we took was daunting. In this world of discounts, cashbacks, and cookie-cutter products, how would Qtrove maintain its edge and retain its competitive advantage was our constant raison d’etre. We broke the problem into parts and told ourselves that our POC (Proof of Concept) and PMF (Product Market Fit) will be complete if (i) Customers buy such natural, sustainable, and handmade products without discounts as they see long-term value proposition in them and Qtrove is the only place to get such products. (ii) Whether such customers will come back to us or not. After all, we are selling products that are good for the customer and the environment.

18 months later, 100,000+ customers from every State of India stamped their approval on the Qtrove concept. It was an overwhelming response and a good one at that! We had hit a home run and we took the baby steps from being a frugal, scrappy startup towards our next level of growth. Each company as it grows needs to reflect, realign and reassess its goals, priorities, and brand values as it scales up. Numbers become more daring, more wherewithal is needed, and the hunger to impact more lives definitely tops the charts. Ditto for Qtrove. We also realigned our vision in order to reach the next set of 5 million customers in 5 years.

Qtrove wants to be known as one company which brought a lot of positivity and happiness in one’s lives through shopping and community building for a better tomorrow. We wanted Qtrove to symbolise and spark a chain of goodness in whatever we do. Therefore, today we rebrand ourselves as The Shop for good people, by good people. We are The Shop for Good Things! Feels good already, isn’t it 🙂

What exactly do we mean when we say good things? What makes this shop any better than the numerous other stores in the market?

We are a marketplace that wants to change how you consume products IN your body, ON your body, and AROUND your body. In other words, we want you to make the switch to a natural and sustainable lifestyle through our curated list of products that you will use in your household, day after day.

Qtrove is

Yes, We Are the Shop for Good Things! But what is it that Qtrove is really good at?


Understanding and Realising Dreams!

At Qtrove, we understand the need of our customers who strive to live a healthy, and sustainable lifestyle and our sellers who want to create a better tomorrow through their wonderful products.

“Today we are a strong community of  100,000 + customers and 600+ sellers who aspire to be good, do good and spread goodness and we couldn’t have done this without your support. We want this chain of goodness to spread to every online shopper in India (and later the world) so that we all could endeavor and work for a better tomorrow,” says Vinamra Pandiya, our CEO.


Help consumers make the switch to a natural and sustainable lifestyle

With the rising temperatures, ever-increasing pollution, erratic weather conditions all over the world, and global warming being a primary concern (not just for environmentalists, anymore), it is the need to of the hour that we start taking care of ourselves and the environment in whatever little way we can. We at Qtrove, encourage people to go back to their primal roots and understand the power of nature and its goodness. Millions of small changes lead to one big change, and via Qtrove, we are helping consumers make the switch to a natural and sustainable lifestyle.

To raise a community where every interaction creates a chain of good karma

We exhibit and sell natural, chemical-free, sustainable, and handcrafted products to our consumers. Every purchase with Qtrove sparks a chain of good karma! How? You ask. Well, by switching to natural and sustainable products, our consumers are not only doing good to themselves, their friends & family but also the environment. And most of all, each purchase encourages people who care to do better.



To Build an Empowered Ecosystem

We are on a quest to build an empowered ecosystem that supports women to start something of their own while still being at home; that encourages artists to put out their work for the world to see; that motivates small entrepreneurs to focus on their core business rather than spending their energies on marketing their products. This is a community where local sellers and artisans are driven by passion and purpose through sustainable commerce. Yes, we are a for-profit business, but at Qtrove, we call it conscious capitalism.

To Curate the Best Sustainable Products

Times are changing and we need to change too. It’s time that we think about our Mother Earth and switch to a more sustainable lifestyle that is not only good for nature but for us as individuals. Qtrove strives to curate the best natural, sustainable, chemical-free, products made by passionate sellers from across the world and bring it to your doorstep.

Come, join our community and let’s all live in harmony with mother nature and keep our planet the way it should be – Blue and green. Amen!


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